How to use Facebook Ads for your eCommerce Store?
If you are looking to improve the performance of your e-commerce business, you may be worried about finding a significantly larger target audience. There are various strategies and approaches that you can use but it can be overwhelming at times. The idea of this blog is to offer you some simple, tried and tested strategies that will enable you to grow your e-commerce business and take it to the next level. More importantly, we are going to target how you can use Facebook Ads effectively to improve your e-commerce business sales.
Most marketers are acquainted with Facebook retargeting ads where you simply target users that have previously seen your website with ads that will specifically get them to buy a product or service and hence convert them into a loyal customer. Some marketers do not realise that for e-commerce companies, there is an enhanced and sophisticated way of doing this.
By using the Facebook ad techniques, you will have access to a system to control what products your users can see, what items will be seen by your current customers and what products will be shown to the prospective customers irrespective of them visiting your website or not. For instance, if you have visited Amazon.com and checked out a few products of your liking, you may start seeing certain ads for that particular product on Facebook too. Or if you have added a shirt to your cart but never bought it, you will be shown ads to redirect you to complete the purchase.
eCommerce Facebook ads have an inclination to get particular conversions and you will find N number of case studies on this. It will take some effort from your side to configure and once it is done, the ads will work in your favour automatically. Let us see how you can do this.
Install Facebook Pixel
There’s no point in a Facebook Ads campaign if you do not find out the total number of users who end up visiting the store are actually buying? Now, to do that along with sending the details about the users actions, you will need to set up “Facebook pixel”. The pixel is nothing but a JavaScript code that is inside the <head> tag of your website’s code. If you are not understanding an aspect of coding, do not worry because every CMS provides lots of options to do it like in style, through hooks or with various multiple plugins, modules or extensions.
Increase Conversions on Your Website
This should be your permanent Facebook ad strategy for the whole year. After selecting this objective, you can choose what a conversion means for your business. It may be a user on Facebook adding a product into the shopping cart, making a settlement or just registering to win a promo code. From what we have seen earlier, figure out the default conversions with a clear objective in mind. More often than not, a conversion means a sale but you may also be looking for shop checkouts, leads or any other events.
Improve Your Facebook Posts
This is an ideal way to promote an offer though there are specific ways to do so on Facebook Ads. Now, as the cost of this kind of ad is lower and you will definitely see a wider reach. It is ideal for newer brands that are looking to gain presence in the digital world.
It is difficult to drive sales from cold website traffic and hence these initiatives are really important for getting your brand name out there and getting people to know about your offering. To have greater visibility and success with promoted articles, you should make it eminent before sponsoring it. Before proceeding, try to obtain a lot of likes and shares on a post as it will cost you significantly less to promote these posts.
Pick Your Audience
The next crucial step with Facebook Ads is realising how to pick your target audience. To get better results, you will need to focus on your target audience as much as possible. In order to do this, try not to reach out to 5 million people but you should focus on reaching out to a few hundred users who are more likely to purchase your products. To do so, you will need to pick the location, age as well as sex of the person. Making mistakes in selecting these parameters can cost you a lot and make you spend more money without getting any substantial results.
Choose Your Location Wisely
Places are different places which will display your ads. Currently, you have the following options to choose from:
- Facebook – You can target specific sections within Facebook like in news stories, videos or certain posts.
- Instagram – Facebook and Instagram are owned by the same company and hence Instagram ads are also managed by Facebook.
- Target Market Network – These places include banners in the Facebook display network.
- Messenger – You can make use of Facebook’s instant messenger for this purpose.
Working on Image and Text
If you are creating an advertisement with various images or just one, it is a given that the success of the ad will depend on the picture itself. Pictures are one of the most important sections on Facebook and they need to grab the users’ attention. It is best to take help of a professional graphic designer or photographer to make these count. Along with the images, text is equally important so make sure to add proper verified and good quality text to increase engagement.
Conclusion
We hope that the above points will help you to understand your Facebook ad strategy better if you want success for your e-commerce business. For beginners, all this information may be overwhelming but we assure you that using these strategies over a period of time will offer you great results. If you have any questions regarding your Facebook ad strategy, let us know in the comments below and we will try our best to answer your questions.
Keval Padia is the founder & CEO of Nimblechapps, a fast-growing mobile app development company. The current innovation and updates of the field lures him to express his views and thoughts on certain topics.