How Can Mobile Apps Advance Your Enterprise Digital Transformation Efforts
Irrespective of the business’s size, entrepreneurs are always keen to kick start their digital transformation efforts based on their business experiences.
Notwithstanding their experiences, businesses, when planning digital transformation in their workflow and workforce processes, should consider versatility and portability digitally. And they can achieve this by making their operations and communications adaptable on mobile apps.
Nowadays, many companies are busy forming their digital transformation strategies. Many businesses already hold a digital transformation strategy in place or are working on them one at a time. But the question is, are they aware of the use of mobile apps in digital transformation?
For starters, mobile applications are vital digital enablers that can’t be taken lightly as they give a massive advantage to any business across different verticals. This article highlights the importance of having mobile apps in your digital transformation strategy and how it accelerates your business’s productivity, growth, and ROI.
Define Digital Transformation:
Digital transformation anticipates employing digital technologies for changing business operations fundamentally. It gives companies a chance to reimagine how they can get involved with the customers, create new methods, and finally deliver value.
The necessary skills for implementing digital transformation in the business lies in making a company more nimble, lean, and competitive. And then make it a long term commitment, which in turn will ensure your business receives several benefits.
Launch of Digital Transformation in the Industry Landscape:
According to a MarketWatch study, the global digital transformation market has increased from US$ 445.4 Bn in 2017 and will reach up to US$ 2,279.4 Bn by 2025 at a CAGR of 24.3% in 2018 till 2025.
The digital transformation in the global market has been segmented based on several factors, prompting companies to come up with different solutions and services. The solution part is further divided into versatility, big data & analytics, artificial intelligence, IoT, and others, and the services section is divided into licensed and managed services.
Importance of Digital Transformation:
You need to make sure you choose digital transformation because your business will not succeed in this competitive market without it. Even if you’ve software and tools that benefit you in your day-to-day transactions, you still need to modernize them because otherwise, you’ll be making your firm weak to competitor attacks.
With a gingerly thought-through strategy, you can stay abreast with the most advanced happenings, which will make sure that no one beats you at the technological front.
Another reason why digital transformation is essential for your business is that without it, you will lose your clients. As already mentioned above, today’s buyers look beyond the product’s quality. Your shoppers will also want to build an everlasting relationship with you. The only way to do that is to clarify that your brand is serious about its operations and wants to connect with them.
Moreover, by embracing change, you will show your target audience and others that your organization is flexible enough and prepared to seize any alterations that come your way. Digital conversion helps you retain the customers you already have and opens a way to acquire new customers. Instead of depending on traditional marketing methods to drive your users to the company, you can influence them through social media, mobile apps, and tools without putting in too much effort.
However, suppose you fail to devise a reliable strategy; in that case, you will be missing out on customers who could have been brought on board as life-time customers if your business is digitally transformed. Furthermore, if you do not want any unnecessary and unexpected business disruption, you need to embrace the slight perplexity caused by technology.
Advantages of Digital Transformation for a Business:
More comprehensive efficiency: It leverages new technologies for automating processes, driving greater business efficiency, lowers workforce elements, and putting in place cost-saving strategies.
Better decision making: Through digitized data, manufacturers can tap into the insights present in data. This, in turn, encourages management to make informed decisions based on quality intelligence.
Greater reach: Digitalization presents you with an omni-channel presence that enables your clients to access your services or products globally.
Intuitive clientele experience: Digital transformation allows you to use data to understand your customers better and know their needs to deliver them a personalized experience.
Fusing Mobile App Capabilities with Digital Transformation Results:
Mobile applications can be applied in all business areas, especially for tackling digital transformation challenges that a business faces. A mobile app could prove resourceful in the following areas of digital transformation:
Technology assimilation
Better client experience
Enhanced operations
Revised organizational structure
When you opt for any digital transformation consulting agency specializing in enterprise app development, they work on all the above areas and develop their digital transformation roadmap around technology, process, and people.
There are many reasons behind the organic need to adopt digital transformation across sectors and seamless integration with the digital transformation processes. Companies that embrace and expand beyond the reasons to invest in enterprise mobility solutions cumulatively make mobility an excellent solution offering the US digital transformation market.
How Mobile Apps, in combination with futurist technologies, is helping businesses with Internal Digital Transformation Efforts?
By employing AI in mobile apps
The advantages of using AI for revamping customer experience are uncontested. Through digital transformation, enterprises have started using AI for developing intuitive mobile apps applying technologies like natural language processing, standard language generation, speech recognition technology, chatbots, and biometrics.
AI helps with the automation of processes and does ominous, preventative analysis to serve customers in a way they want it done.
Initiation of IoT mobile apps
The time when IoT was practiced for publicizing products and sharing information is coasting by. The practice of mobile apps in the IoT domain is continuously expanding.
Enterprises use IoT mobile apps to operate smart equipment in their offices and make the supply chains efficient, transparent. While still a newcomer in the enterprise sector, IoT mobile apps find ways to strengthen their positioning in the business realm.
Making Informed Decisions Via Real-Time Analytics
In today’s market, access to real-time analytics can provide you a strong competitive advantage. Mobile applications can excellently enable companies to assemble users’ data and engage with them through messages composed around the analytics based on their app journey.
You can use real-time analytics to get an idea of team performance by analyzing their productivity and getting first-hand info on their problems while performing a task and impacting the overall business value.
Greater Profitability:
Portability in the enterprise ecosystem allows employees to work as per their convenience. While it exhibits less impact in the short term, it plays a massive role in how productive a team is in the long run.
By furnishing employees the space to work as per their convenience, you can boost their creativity fuel and, in turn, productivity. One of the results of utilizing software that enables employees to work according to their terms and suitability leads to splendid ideas on business expansion and the workforce’s overall productivity.
Points to Consider When Creating Mobile Apps a Part of the Digital Transformation Strategy:
If you are convinced that mobile applications are essential for digital transformation efforts, here are some suggestions that can help your plans increase the ROI on your enterprise app.
Adopting a mobile-first approach: The key factor that lends enterprise apps a winning edge is that these apps aren’t an extension of their websites. Their software development process is strictly mobile-only. This, in turn, molds their entire design, development, and testing processes.
Identifying the scope of mobility: The next tip that consulting firms would give you for digital transformation is analyzing the operations and workflows as to which teams, divisions, or procedures would benefit from mobility the most. You should not start reinventing a method that’s already in motion; instead, you should look for fields that can be streamlined, automated, or appraised through mobility.
Outsourcing digital transformation efforts: When planning an entrepreneur’s guide on outsourcing digital transformation article, you should look into several benefits of outsourcing digitalization to a digital transformation strategy consulting company. But the excellent service offerings revolve around saving businesses’ efforts and time, which goes into solving challenges like the absence of a digital skillset, constraints of the agile transformation process, or the incapacity to let go of the legacy systems.
Nimblechapps is a registered mobile app development firm established and registered in December 2014. Located in the largest city of Gujarat State of India, Nimblechapps owns one of the town’s coolest buildings.
The professionals have always rendered valuable services to the clients that boost conversion rates and cement long-lasting relationships with their end-users. The team also ensures that the technology they choose for their product provides robust solutions by employing mobile and web platforms’ full potential. The designers and developers strive to streamline and automate clients’ operations across different business verticals irrespective of the forum or device.
Moreover, the young and enthusiastic in-house team at Nimblechapps has racked up multiple skill sets over the years and has executed 200+ projects worldwide with a reasonable share of success.
From ideation to launch and support, Nimblechapps continue to devise mobile with the same energy and enthusiasm that has turned it into a full-scale mobile app development company in Ahmedabad.
Anna Stark is a staff writer with GoodFirms – a Washington D.C. based B2B Research Company that bridges the gap between service seekers and service providers. Anna’s current role includes gauging companies’ performances and their key attributes and putting them into words. She firmly believes in the magic of words. She is always looking for new strategies and ideas that companies have gladly embraced and exclusively shines a light on those to make their identities shine brighter on GoodFirms and the World Wide Web.