Effective Website Redesign Strategies in 2019
Website redesigns seem to be inevitable at this point in time.
Technology and designs are moving at such a rapid pace that every other brand that is online has to tag along with this progress, otherwise, they risk losing business. Whether it’s getting compatible with screen resolutions, the latest web browsers, powerful mobile or IoT devices, there is no single reason that can be tied for websites to remain the way they are. To gain more visitors and increase sales, it’s crucial for websites to follow the latest trends.
Web development services have also evolved rapidly in a short space. Websites tailored made to one’s requirement and budget are bringing out innovative solutions to everyone concerned. Be it fixed, fluid, responsive or minimalistic designs, web developers have a wide range of tools available at their disposal to create exactly what website owners need.
3 tips for a successful website redesign
1. Analyze your current website and define your goals
Redesigning your website just because everyone is doing it isn’t a solution. It’s important to ask some questions and take things into consideration before you jump into re-designing. Begin by documenting your current performance metrics and start analyzing your existing website.
Find answers to relevant questions from analytical tools on your visitors and bounce rates.
- Is your target audience amounting to the visitors of your webpage?
- Is less traffic because of no fresh content?
- Are there relevant keywords search?
- Page load time
- Has it been mobile friendly?
One can simply tweak pages and add relevant keywords to drive traffic without having to worry about redesigning. However, if it takes more than 3 seconds to load a page, or it doesn’t function properly on mobile devices or is difficult to navigate, then it’s high time to redesign a website.
The next step is to define your goals with a web design company of your choice. Start outlining a list of actionable goals that you would like to achieve through a redesign. Each feature and changes should have valid reasons behind them and then you are good to go.
2. Content is King
Websites that regularly update their content are likable and shareable by end-users. Users can easily discern websites that are serious about their business. Whether its blogs, white papers, press releases, images, videos or podcasts, engaging content knows no limits. Before your new website is ready to launch, make sure to have a proper content strategy in place. Have a repository of ideas that align with your brand and start sharing it in creative and engaging ways. Optimize content through relevant keywords and SEO practices. Identify platforms where you’d find your target audience and let your content do the rest of the work.
3. Convert Customers through CTA’s and Landing Pages
Conversion rates say everything about whether a redesign was a success or not. A conversion is any step that increases user engagement and is primarily achieved through landing pages and CTA’s (calls-to-action). CTA is extensively used in selling and advertising and refers to the next step a website owner would like it’s visitor to take. A visitor ends up on a landing page after clicking the link. Submission forms show up which turns visitors into leads or customers.
Across industries, the average landing page conversion rate is about 2.5% – 3.5%.The top 25% convert at 5% or higher. A high conversion rate is indicative of successful web design and marketing. Therefore, creating strong landing pages and CTA’s should be highly prioritized in your website redesign plan.
# Useful Tips
Here are some handful of tips that will help you rack up the SERPs (Search engine result page). Thanks to Google Algorithm, everyone gets a fair share of opportunity to climb rankings.
Make sure to keep the best-performing assets of your existing website before redesigning a new one.
Optimize your new website for mobile viewing. This is where the majority of the consumer base lies and will lie in 2019 and beyond.
Integrate blog posts, social media links and other relevant content in your homepage layout. The homepage has to be intuitive with seamless navigation that will be responsible to drive user engagement.
Evaluate your competitor’s website to identify with your strengths and weaknesses.
Your new website must precisely reflect your brand image. Updating your company’s vision, values, and mission with new services and products will not only help communicate better and drive conversion rates but will also help you to build long-lasting relationships with your users.
Designs are reworked to solve complexities. Therefore, a website should only be redesigned when it serves the purpose of solving existing problems. Take into account business goals, technology, marketing strategy, and competitive landscape to get the best out of new design.
Keval Padia is the founder & CEO of Nimblechapps, a fast-growing mobile app development company. The current innovation and updates of the field lures him to express his views and thoughts on certain topics.