7 Website Features To Increase Customer Engagement in 2021
What is the first thing that you should keep in mind when designing a website? The collective answer must be the usability of the website. You need to make sure that you definitely include features that users like and that will enable them to stay longer on your website and keep coming back in the future. A user-friendly website helps to keep the visitors at ease when they are using the website whether it is simple navigation, looking for something specific, filling out a form or just reading plain content.
The performance of all of these is the perfect component of usability and can impact the way visitors look at your website and also your brand in broader terms. There is a better chance of user engagement if your website offers an incredible customer experience. For that, you will need to analyze the website performance to ensure that your visitors like what they see. Keep a check on how they are using the website which might give you an indication of why they keep coming back, or not. Today, we will discuss the website features which make users come back to the website.
Faster Page Load Time
First things first, you need to pay attention to the menu and the website layout. It is the first point of contact for users so it is important for them to be intuitive and easy to access. According to a 2018 consumer survey, more than 90% of website visitors feel “Easy Navigation” is the most important website feature and rightly so. Pages with clear menu options and structured navigation attract more users than ever. By doing this, you also make sure that people do not go to your competitor’s website if they can’t find anything on your website in a couple of seconds, because the attention span of users have decreased significantly in the last decade.
Your website look and feel can significantly impact the number of visitors as it is human tendency to be attracted towards a beautiful design. Moreover, it improves your brand reputation and helps them decide whether to do business with your brand or not. Try to look for the most trending designs and periodically update your website design to attract new relevant users.
Having a responsive website design is extremely important to your website. These days, users view a website through various different devices and it is possible that more people use a handheld device to access a website than use a laptop or a desktop computer. Apart from that, you must ensure that your website is responsive on all web browsers too.
Visible Contact Information
Almost all website visitors would want to know the best way to reach you if they ever need any additional information or would like to purchase a product or service. It is important for all websites to have detailed contact information. As per Hubspot, more than 40% users will leave a website if there is no way to contact them. It should be easy to reach you and hence it is best to display your contact information in the header or footer section of the website. Based on the type of website, it is a good idea to have a clickable call-to-action button with a short caption like “Email Us” or “Contact Us”.
Reviews or feedback can provide a sense of trust and connect with your business. Users like to choose a brand that has been tried and tested by others. It is a good idea to add a few top testimonials on a specific section on the homepage. It grabs people’s attention and it is something that users are specifically looking for. It is best to design a separate testimonials page with detailed reviews from previous users. This is a great website feature that can help customers decide whether they would want to do business with you or not.
Easy Search Option
Your visitors wouldn’t want to go through the entire website to find the information they are looking for. Hence, it is a good option to make it easier for them by adding a search bar on the home page itself. More than 30% website visitors will use the search bar on a website and these have the potential to convert into loyal customers. While doing so, you must ensure that you apply the proper keywords and relevant settings to this search functionality so it makes search efforts easier for the end users.
High Quality Images
Images on a website can simply grab the users’ attention along with adding beauty and finesse to the website. Around 90% information is retained by people if it is consumed in a visual form. Images are vital to your website because the users cannot touch or feel the products that you are offering. Hence, it is best to include professional images captured by professional photographers wherever possible. Also try to keep the images large so visitors can easily zoom in and view the details of each and every product offered.
Content Friendly Blog
Apart from SEO advantages, a content focused blog can actually grab the attention of the right audience to your website. All major types of marketing including social and digital mediums need high quality content which offers valuable information to the readers. Usable content that can be shared with your target audience on your social media pages should be your top priority. It will significantly enhance your SEO rankings and bring more traffic to your website.
Developing a content rich website with attention grabbing features for your users should be one of the top goals when it comes to bringing together a design. It will help with your sales and marketing and it will also help build the trust that your visitors are craving for. Do let us know about your favorite features from the above list in the comments below and if you think we missed out a point then please feel free to contact us.
Keval Padia is the founder & CEO of Nimblechapps, a fast-growing mobile app development company. The current innovation and updates of the field lures him to express his views and thoughts on certain topics.