How is Artificial Intelligence Changing The Future of Web Design?
From the time you wake to the end of the day, Artificial Intelligence has streamlined our way of living and made things quite accessible. For instance, when you wake up each day, your smartphone unlocks the screen through facial recognition or when ordering a contact less delivery, you are offered an ETA about the delivery along with the cost. These little elements allow AI to simplify our daily life.
For the ultra tech savvy future, AI in web design will play a significant role. These days, most industries are becoming affordable and accurate with the advent of technology. According to a report from Forbes, more than 80% of businesses understand that AI will enable them to gain a competitive advantage over their competitors.
In this article, we will take a look at how AI is changing the future of web design. This is extremely important if you are a designer or a developer to make efficient use of AI and convert your visitors into loyal customers.
Diagnostics of Web Design
On a regular basis, AI assists in improving the user experience of web design and development. But, along with its capabilities and improvements, it can also be used as a decent diagnostic tool. Along with that, web design trends tend to update quickly with the changing standards of search engines. Due to this, a good website design is an essential part of the success and development of your business.
Once you have a decent looking website, you will still need to ensure that it is managed well by running tests from time to time. By taking help of an AI based analytics tool like Bookmark of Uberflip, you can track different metrics of your website like design quality, competitor’s activities, determine the right target audience for your website etc.
When you are working out the user interface of your website, it is best to think about a lot of different ideas. It basically begins with a blank whiteboard where the concerned team can share their thoughts about the design and development of the website.
As soon as an understandable structure is available on the board, an image is captured to mark the beginning of the static HTML page. This is the part where improvement of web design takes place and there are separate tools that can be used for web development. This phase needs various changes and hence it is prone to mistakes in the actual plan. With the help of AI, teams can easily transfer the drawings to an image in no time.
Improving User Interface
The improving progress of AI has allowed us to optimise and design mobile user interfaces with the help of adaptive technologies and deep learning that enable them to make important decisions on their own.
First and foremost, the program is trained to understand the multiple principles of a good design and observe the current web pages. This enables AI to make functional changes to your web design automatically without any human intervention.
Impact Purchase Decisions
Most of the technological solutions in the market provide AI based solutions with the help of social proof that further helps in influencing the purchase decision of visitors. When a user interacts with your website, these tools offer information based on their search query.
Apart from that, by incorporating plugins and extensions, it is easy to track the store history of your visitors and offer recommendations depending on their purchase history. It is used by most multinational companies around the world. For example, Netflix used AI to suggest new movies and shows depending on the previously watched movies and shows in your history.
AI Optimization Tool
AI has the capability to change manual UI design from a simple image to a valid HTML markup code that looks after itself. Here, the AI can significantly control the entire content of your web design.
This is very important because design decisions are required for particular websites. For example, when you have an e-commerce site that gets lots of requests for quotes (RFQs), you can improve it with proper AI based tools and services with customers.
More often than not, website owners need novel plans to improve their product launch or coming events, an AI working behind the scenes functions to remain competitive in the market. Artificial intelligence works by collecting data on the website analytics, its user base, product list and various other key aspects.
In the modern era, AI depends on humans to receive commands and learn new objectives. Apart from that, in a technologically advanced time, a lot of people can’t undermine the significance of human touch. So, without the use of creative intelligence of humans, the role of AI in creativity is highly critical and controversial. But, still it remains to see how innovation can help you. Additionally, when talking about AI taking jobs, it won’t happen right away and may be not for a long time. At the moment, AI is turning out to be a developer’s best friend allowing them to work faster and smarter. Due to this, humans are benefiting from the advent of AI and its inclusion in web design and development. If you think we missed out any important point, then you can let us know in the comments below.
Dhruvil is a Writer & Marketeer for Nimblechapps, joining December 2014, based out of Sydney, Australia. He has worked briefly as a Branding and Digital Marketing Manager before moving to Australia. At Nimblechapps, he worked on Social Media Marketing, Branding, Email Marketing and Blogging. Dhruvil studies Business at University of Western Sydney, and also handles Operations for the company in Australia.