7 Website Redesign Mistakes to Avoid in 2021
Websites strengthen the digital presence of every business. They are the compelling possession of businesses and must be updated and redesigned regularly every couple of years. So, flawless website designing must be the priority of every business. Websites with minimal load time, acute navigation, aesthetic visuals and mobile responsiveness will easily catch the attention of website visitors. Right from user experience to digital marketing and SEO results to conversions and ROI, each phase will require optimum website design. In this competitive world, it may be difficult to enjoy these advantages without premium website design.
Good business branding through eye-catching website design is one of the best ways to capture your target audience’s attention. Additionally, it adds a major part to fulfill your marketing objectives. It is important to keep user intent and aesthetic graphics in mind while designing your website. In this article, we will talk about the grave errors that you should avoid while redesigning your website in 2021.
Heavy Focus on Looks
You should look to redesign your website in a way so it looks good and works even better for your users. Nonetheless, these two aspects often coincide and you need to make a decision sometimes to choose one. A creative website design is not an alternative for website usability and thoughtful layouts. You must always make sure that your website is efficient to use apart from a promising look. It should have an easy-to-use search and must be designed to make it easy on users so they can find what they are looking for.
Sluggish Page Load Times
You will keep losing valuable users if your website is too slow and sluggish to load. Users these days have a lot of options at their disposal and very little patience, hence, it is vital to provide them what they are looking for with ease and in quick time. Google advises that 53% of mobile website visitors leave a website if it takes more than 2 seconds to load. A sluggish page load time can significantly affect your search engine rankings. A slow page load time can be due to some technical issues as well and hence it is best to involve your developer to figure out ways to boost your website load time. And always ensure to have a quick load time for a new website.
Not Determining Clear Targets
One of the gravest mistakes that website owners make is not knowing what they require for their website or what they can achieve from the website redesign. This is possible only if you get a thorough website analysis. A thorough website evaluation will help you determine what you are looking for and how your website should look after the redesign. It is best to keep an eye on the basics that need your undue attention and care while redesigning your website. Though most website design companies offer you a guideline or a demo of what your website will look like, you should always provide the references for what you need to be done. You can also provide a reference website that you like the most and want to emulate the same in your website design. By doing so, you will be able to explain your needs better and provide a guideline for the team to follow.
Not Deciding Which Technology To Use
This is one more common mistake that website owners tend to make with their website. Once you have determined your goals and divided individual tasks, the next step is to figure out which technology to use to improve the outputs within a short span of time. Choosing an appropriate technology for your website is tricky but extremely important. Making optimum use of the latest technology available provides the team enough time before starting the next redesign. For instance, if you require a single-page app and speed, the ideal option would be to choose React.js. Similarly, if your website uses Python then you could go ahead with Django. The technology that you choose depends on your business goals and not on the year they were launched.
Disappointing Mobile Website Experience
This is one of the major problems surfacing in website design and development. Most users access your website through a mobile device and hence it is crucial that your website design is mobile friendly and responsive in nature. As people prioritize mobile devices rather than desktops, more than 38% of users have left a website instantly to visit a competitor’s website. This leads to a steep increase in the bounce rate of your website. These days, users are looking for an ultimate user experience and will continue their search for the same.
According to research, more than 55% of users do not recommend a business with an inefficiently designed mobile website. And you do realise the importance of recommendations and user reviews to encourage your target audience’s decision making. Hence, it is best to offer a mobile responsive experience to make it easy and create a good impression.
Improper Website Analysis
You can determine your targets and objectives you need to achieve if you do not analyse your website earlier for important metrics. When you conduct a proper evaluation of your website for data analytics and KPIs, you will come across a lot of issues and things that are not working how they should be. It is an integral step before you redesign your website and should not be missed at all costs. Additionally, once your website is live, you must have a website audit regularly to check and solve any issue that might come up. So, make sure that you discuss these metrics with your web designer.
Inadequate Contact Information
It should be extremely easy for your clients to contact you. Many businesses fail to add a proper call-to-action button in the dedicated header or footer of their website. It is a good practice to add a clear CTA button in the header section of your website with the phone number and email address of your business. Users do not want to work too hard to find out the ways to connect with you online. So, it is better to help the user by making it easier for them to contact you. Also, you must provide a few options for the user to contact you. For example, a contact form, phone number of business, email, and or your social media handles. In the end, try to keep your response time as low as possible to increase trust and reliability among your customers.
According to us, above 7 are the top 7 mistakes committed by most businesses today. By avoiding these grave mistakes, you will be able to fulfill your business goals and objectives for your website. All you need is a pro-active website design team and a sound strategy for your website to make it to the next level. Website redesign is a challenge and can go horribly wrong if not done with proper planning and expertise. If you are looking for an expert team to redesign your website then contact Nimblechapps, an innovative web development company in India today.
Dhruvil is a Writer & Marketeer for Nimblechapps, joining December 2014, based out of Sydney, Australia. He has worked briefly as a Branding and Digital Marketing Manager before moving to Australia. At Nimblechapps, he worked on Social Media Marketing, Branding, Email Marketing and Blogging. Dhruvil studies Business at University of Western Sydney, and also handles Operations for the company in Australia.