Top 8 WordPress Plugins for Email Marketing in 2021
It is easy to upgrade your WordPress website’s functionalities with the right plugins in order to suit your business requirements. There are hundreds of email marketing platforms that work seamlessly with WordPress. These WordPress plugins enable you to do email marketing campaigns effectively, get leads and in return increase conversions.
Creating a long email list is a lengthy yet crucial process, similar to writing engaging content. On the WordPress website, you can collect user emails through various plugins. One of the advantages of having an exclusive plugin is creating and automating emails from your dashboard. Additionally, it helps in subscription management and lead monitoring. Let us check out the top 8 most popular WordPress plugins for email marketing for 2021.
HubSpot
HubSpot is a robust email marketing platform that provides top grade marketing solutions for your WordPress website. It helps you convert website visitors into customers and nurture connections. Drive contributes to transformations that increase your profits.
With HubSpot, you get a range of free tools like email marketing, CRM, chatbots, online forms etc. Moreover, it gives you 2,000 free emails per month. The paid feature in HubSpot gives you access to reports and marketing automation for ease of use. It is the perfect tool for startups and small to medium businesses alike.
OptinMonster
OptinMonster is one of the best WordPress plugins for marketers and companies looking for an advanced email plugin. Do you want visitors to subscribe to your website? OptinMonster can assist you with that. It helps you to add an email subscription popup quickly to achieve email list goals. It is difficult to imagine that increasing sales and website conversion can be this easy with a simple popup.
Now, you can choose from size different popup email campaigns. Most commonly used campaigns by marketers are Fullscreen Popup, Lightbox Popup and Mobile Popup.
Let us look at the features which make OptinMonster look convincing:
- Use of simple popup creation tools
- A unique Call-to-Action
- Popup and CTA buttons available in various colours and sizes
- Extremely user friendly and fast loading popups.
Newsletter
Newsletter is one of the most commonly used email marketing tools. The Newsletter WP plugin comprises a rich interface with no limitations to employ all available tools. When it comes to technical support, it is easy to use the documented files where you can get appropriate solutions in a lucid language. Moreover, you can also download the PDF’s for future use free of cost.
The Newsletter plugin helps you to create unlimited subscribers free of cost. Additionally, you can also get customization forms, additional pages and designed widgets too. Now, let us take a look at the features of Newsletter:
- Blocks spammers
- Tracking options available
- Design responsive newsletters
- Forms available with single and double checkbox
- Custom form themes available
MailChimp
MailChimp is a powerful all-in-one marketing platform that can help increase your subscribers list by allowing you to improve your newsletters. It is also best for building opt-in forms to get more leads.
With MailChimp, you can create highly attractive and customizable designs that can be easily used to create better newsletters based on customer data. Moreover, it provides seamless integration with other WordPress plugins like WPForms, WooCommerce etc.
Get Response
Get Response, as the name suggests gets over 1 million leads generated on a monthly basis and delivers a staggering 800 million emails per week and processes thousands of transactions daily. It is one of the best tools for sending emails, marketing automation and sales funnels.
The Get Response plugin helps you find new subscribers and build strong email lists with amazing lead generation tools. By using this tool, you can easily turn your website visitors into your most loyal customers. By engaging customers and prospects with targeted online communication, there is a high chance to improve your conversion rate.
Gradually, as you build a significant following, you can leverage your content and knowledge into a profit making business by offering webinars. It helps in improving online sales by offering meaningful customer experiences. Additionally, you can make use of various personalisation tools to effectively market your business.
Thrive Leads
Thrive Leads is a premium WordPress plugin used for increasing email lists in a short amount of time. It can eventually help you to be a conversion expert.
It is one of the reasons why bloggers and website owners prefer to use Thrive Leads plugin. It enables the features in which you can choose your target audience to promote your cheapest offers and discount coupons.
You can make extensive use of the below mentioned Thrive Leads plugin features:
- Sticky forms
- In-Line forms
- Opt-in forms
- Choices forms
- More than 100 form themes
- Get a potentially long email-list
- Interactive and CTA rich email forms.
WP Subscribe
Email lists can be a great way of improving customer interactions. Website owners have a great opportunity to increase their revenue through well crafted emails. Marketers often have a long excel sheet full of emails and WP Subscribe is the best way to make good use of it.
WP Subscribe can easily run with other email marketing tools like Aweber or MailChimp. Let us take a look at the features of WP Subscribe:
- Extra features with the Pro version
- Preview articles in the popups
- Support for MailChimp, Aweber etc.
- Excellent user engagement
- Speed optimization plugin
SendInBlue
SendInBlue is a cloud based platform for digital marketing serving more than 50,000 businesses around the world. With the SendinBlue WordPress plugin, you can create user friendly forms for ease of conversion. Also, it is pretty easy to monitor progress in the analytics reports included with each campaign.
Moreover, the WP plugin has a transactional email that can be sent for order confirmations and customer updates. It is one of the best plugins for small to medium businesses and advanced users. Additionally, it can be used for all major types of blogs and websites too along with 9,000 free monthly emails.
Wrapping Up
These WP marketing plugins are built to extend the functionality of WordPress and make it more user friendly. It eases the load on digital marketers and bloggers. It is a boon to get all diverse marketing tools needed for a campaign in one place and seamlessly integrated. What do you think about these WordPress plugins? Let us know about your favourite plugin to use on your WordPress website and the reason why it works for you? If you have any questions, you can contact us for your queries related to WordPress website development.
Keval Padia is the founder & CEO of Nimblechapps, a fast-growing mobile app development company. The current innovation and updates of the field lures him to express his views and thoughts on certain topics.