Top 5 SEO Tools To Improve Your Rankings in 2021
Search Engine Optimization is the process of ranking your website at the top of search rankings to improve its digital presence. The higher the website ranks, the better it is to get more traffic and increase the overall ROI. In this article, we are going to list some of the most popular SEO tools and how to use them in 2021 to improve your search rankings. In the increasingly popular digital world, it has become more important than ever to shift their focus to digital platforms where the traffic is growing year after year. SEO is an integral part of digital marketing. The effect of the website increases drastically if the digital visibility and ranking go up.
Find out how you can use the most popular SEO tools to rank higher in search engine rankings.
Google Search Console
Google search console, previously known as Google Webmaster allows you to measure the traffic on the website and measure various metrics. The console allows you to measure five distinct metrics related to Queries, Pages, Countries, Search Appearance and Dates.
How to effectively use Google Console:
- Open the report and ensure all parameters are marked to get a detailed analysis.
- You would be able to view the queries that people search more. Give enough time to identify search queries related to your business that have a relatively low CTR.
- Restrict the queries which depict higher CTR but do not show up on the top 10 results.
- Click the query that you wish to optimise and that would show the pages for review.
- Do the same process for landing pages.
- Check and update the page titles and descriptions to make them relevant.
AHREFS is the second most prevalent SEO tool after Google Console and rightly so. AHREFS enables a targeted growth, the part of the website that needs attention is shown first.
It uses top pages reports to define pages that are ranking well due to specific keywords. If the page is not displayed on the top then it is crucial that everyone can relate. It is best not to send out unclear instructions on how to achieve the goal. Instead, try to be more specific and provide focused achievable targets and instructions. Along with that, increase the number of goals to a more improved team.
Natural Language Processing
A couple of years ago, Google launched Bidirectional Encoder Representations from Transformers which had brought NLP to attention. Hence, NLP based SEO platforms could be more useful to assist businesses to track and grow their business in the digital realm. There are multiple tools in NLP to assist businesses to flourish by finding queries and related keywords.
By making efficient use of NLP, businesses can identify the right keywords and queries that people are looking for. Firstly, try to look for the website which ranks significantly higher on the search engine. Then copy the content and paste it in the NPL API demo site. By doing this, you will be able to generate a list of entities you can use on the website.
Use the server and API NLP feature to centralise and fasten the process described earlier. You can go to the content editor tool and offer your target query. Prepare a list of competitors that the server displays and select the one with the highest score.
Natural Language Generation
The idea of NLG includes Artificial intelligence that produces content just like a real writer. SEO has taken this into consideration for strategic planning. NLG is formed on three basic algorithms like scripts, machine language and Natural Language Processing.
Scripts assist you to write templates on how to process a particular spreadsheet. Machine learning enables you to output the text from clear and precise prompts like writing the headlines of the text which provides variety to your text. On the other hand, you may lose control over the portrayal of the text. The most vital feature is the natural language processing which offers an easy option to compile a script and also helps in processing data by looking at the grammatical component.
TF*IDF means “Term Frequency Times Inverse Document Frequency”. It is used to measure how you use a term on a specific page and how it compares to a collection of pages for a particular keyword. It is usually a measure of how vital a keyword or keyword phrase is.
TF*IDF tools are indicating the phrases which have been in use regularly and you can add or remove them from web pages. For SEO, you can easily optimise your page based on these suggestions to meet the TF*IDF score for a particular keyword. Once you add keywords, they make the content totally relevant.
The above mentioned SEO tools not only include the variety of features available to help websites grow but it also offers a wide range of techniques to explore and develop a unique style to keep their rankings on the higher side. We hope the above SEO tools will help you build a SEO friendly website in 2021. If you have any questions, then please feel free to contact us or let us know in the comments below.
Keval Padia is the founder & CEO of Nimblechapps, a fast-growing mobile app development company. The current innovation and updates of the field lures him to express his views and thoughts on certain topics.