Mobile App Maintenance – A Complete Guide With Best Industry Practices
Mobile app maintenance is the method through which a mobile app development team makes sure that the complete process of development is bug-free. It encapsulates various elements like improvisation, fixation of the bugs and updating the latest features. Just like most things in our lives need an update from time to time, the digital world too needs the same care to offer better resources. As per a recent report, more than fifty percent of the users install and uninstall an app in the first three months of its launch. This provides an idea that the consumer market is evolving at a rapid rate and there is literally no space for outdated content or bugs. This is where app maintenance steps in the picture. Today, we will discuss the best practices involved in mobile app maintenance.
Benefits of Mobile App Maintenance
Let us first dive into the benefits of mobile app maintenance.
One of the best advantages is that app maintenance makes sure that the data in your device is safe and so secured from malware and attacks. It is then easy to monitor the functionality in your segment that impacts the working of other segments.
Reducing The Need To Uninstall
User experience is the most important thing that an app serves and if the user locates any bugs in the app, they would definitely not be spending more time on it and might end up uninstalling the app. So, working on fixing the bugs in the apps would make the core stronger and would help lure in the users and keep them for longer.
Simply installation or one-time use doesn’t serve the purpose of an app. The user needs to use the app frequently enough and the app needs to offer a dynamic and fresh user experience to entertain their users. By updating the app regularly, you allow your app to be relevant according to the current market trends.
Listening to the criticism or feedback and the issues faced by the app users would actually work positively for the app. Keep solving the issues from time to time as it would help you to improve the user experience of the app.
Staying True To Expectations
There are hundreds of thousands of mobile apps waiting to be installed and you will need a dynamic app with current trends to be relevant and compete with them. You can do so by adding latest features and fixing the technical issues in time to maintain the overall structure of the app.
The cost can be effectively reduced by keeping a closer watch on the app development and bug fix process. If you keep a track of the application, it becomes easy to identify the most performing assets or features of the app and which features to be removed. By adding new features in the app you can effectively increase the ROI.
As soon as the app maintenance task has been taken care of, the resources are free and hence can help to increase the productivity. Moreover, if the business needs to scale down, the manager can simply adjust the maintenance cost to suit the needs of the client.
If the brand image of the application is clean and popular, the app will grow faster and attract more users from the target market and it will eventually help in increasing the ROI of the company.
As we have seen the benefits of app maintenance, now let us focus on the industry best practices for app maintenance.
Regular App Updates
Simply keeping up with the latest trends is one of the most vital steps to be taken in the digital realm. By updating the user interface from time to time with relevant styles and designs etc., the user would get a superior user experience and will continue using your app and recommend the same to friends and associates.
By checking the application for bugs and fixing them quickly will allow the app to grow further. You can do so by keeping a close check on the lags, comments and responsiveness of the application would help the app improve. Moreover, you can get hold of the features that need to be consolidated by analyzing the user database.
Most applications are built on license technology though it requires to be kept under the radar too. Hence, due to this fact, license renewal is a key process.
The timely addition of latest features and removal of outdated features allows in enhancing the user experience along with cost-cutting.
Maintenance scheduling allows the system to get ahead of all the technical issues and errors that you would normally encounter on the app. By doing so, the app is already updated.
It is next to impossible to get total success the first time when you develop an app. So, timely feedback is required and it needs to be addressed to introspect your resources for an improved user experience.
Mobile app maintenance is the latest trend in the digital world and it needs to be updated from time to time. With the reduction in offline footprint and a steep rise in the online digital market, the current requirement is to have an impeccable user experience for the companies to grow. With the increase in app maintenance, it has become simpler for companies to be aware of the consumer needs. Hence, long term investment is the ideal way to make sure higher ROIs and better user experience. We hope this article will help you to understand the advantages and best practices of mobile app maintenance. Let us know in the comments section below about the practices that you employ for mobile app maintenance.
Keval Padia is the founder & CEO of Nimblechapps, a fast-growing mobile app development company. The current innovation and updates of the field lures him to express his views and thoughts on certain topics.