Mobile Apps vs Website : Top reasons to choose Mobile Apps in 2021
The world is moving ahead at a quicker pace due to the onset of digital transformation. Mobile app development companies have played a significant role to make this happen. There is no doubt that the mobile users today use more mobile applications than mobile websites due to the benefits of mobile apps. Some of these advantages include ease of browsing and ease of using resources like Bluetooth, GPS and phone camera. Since smartphones became available and the internet became cheaper, more users have started using mobile phones rather than using a laptop. The reason being, a smartphone provides you more flexibility than a laptop or a desktop. Hence, people started browsing using a mobile application rather than a mobile website.
These days, we have a mobile app for everything whether it is for a doctor’s appointment, to order food or to book a taxi or many other things which we need daily. Hence, mobile apps are in fashion and people generally do not care much about a mobile website or a desktop version.
Let us check some data comparing mobile apps and websites to get an understanding about the advantages of developing a mobile app for your business.
There are more mobile app users than mobile website users. This is one of the first signs of why you should opt for mobile application development.
Desktop browsing is a thing of the past and it doesn’t provide mobility. On the other hand, smartphones provide great mobility and hence are preferred by one and all.
There are more than 4000 apps uploaded to the Google Play Store. And more than a couple thousand apps on the App Store. I think this reason can encourage you enough to opt for mobile app development.
According to an industry report, more than 60% of millennials like to shop from a mobile app than a mobile website.
We bet these statistics are enough to help you understand the importance of developing a mobile app for your business. If not, then we can discuss a few more points to prove why you should go for mobile apps over websites in 2021.
Improved Resource Utilization
When you build a mobile application in Android or iOS, you can utilize the phone hardware resources in a better way. A native iOS or Android app can definitely use the smartphone’s resources in an efficient manner, whereas it is not the same with a website. So, it is best to go for iOS App Development or Android App Development. If you are apprehensive about Android App Development or iOS App Development cost then outsourcing it to an offshore development agency can sort your problem with marginal spending.
When you develop a mobile app, you can offer personalisation based on the end user’s location, gender, age etc. It is a known fact that when you provide personalised feed to the users, more often than not they get converted. Hence, with mobile application development, you can provide a personalised feed to the users and as it gets more interesting, the users are likely to buy more of your products or services. This is one more reason to choose mobile app development.
Ease of Communication
As we are aware of the importance of communication in the business world, communication between your company and your customers leads to increased sales. A mobile app can further offer you an option to integrate a chat module for your customers so they can interact with your business and get help to buy your products or services. According to a recent report, more than 40 percent of the audience would want customer support through live chat and a mobile app can easily provide you that option.
Ultimate Browsing Experience
A mobile application gives a better browsing experience to the end users as all the app elements are available natively in a mobile app whereas a mobile website will not work as anticipated. The reason being, it cannot load the native elements like a textbox, a button or other general elements. A website can load only the HTML elements yet the performance is not as good as the native iOS or Android apps. Hence, when you opt for mobile app development, you will inadvertently choose an optimum browsing experience for the end users. This will play a crucial role in user conversions.
When you have built a mobile application, it is easy to notify the users when you are running a promotion or a special offer. This gives an instant opportunity to the user to see the notification and purchase something. This is one of the best tactics to be used on the users who haven’t visited the app for quite some time. By sending them push notifications, you can attract their attention and motivate them to take a look at your latest offers. Hence, when you have a mobile application for your business, it is easy to draw people’s attention through push notifications to boost your sales.
When you have a mobile application for your business, it is easy to increase your brand presence among the target audience. Earlier, businesses used to invest a lot in personal branding like visiting cards, brochures, pamphlets etc. but these days a single mobile app can do the job for your business. Moreover, it is also easy for your clients to share your app with their friends.
Mobile App and Website Trends for 2021
In 2021, mobile apps are still popular among mobile websites and desktop websites. We believe that mobile apps are going to rule the internet in 2021 and beyond. It is evident that mobile apps are getting increasingly popular and are becoming a necessity for any business to sustain in the market.
As a business owner, you must go for a mobile application that precisely represents your business and enable your customers right from their smartphone. When users already have a mobile application installed on their device, they are more likely to use the app and end up making a purchase. If you have any questions related to mobile app development, you can get in touch with Nimblechapps today and let our experienced team weave magic on your app.
Keval Padia is the founder & CEO of Nimblechapps, a fast-growing mobile app development company. The current innovation and updates of the field lures him to express his views and thoughts on certain topics.