How to Create a WordPress Strategy in 2020
WordPress is a software program used to develop websites, apps, and content sharing blogs. The platform powers over 25 percent of websites globally, with most big companies using it because of its tools that are easy to use.
Having a functional website is a must for every business that wishes to grow its web presence. If you are already running a WordPress website, you need to have working strategies in place to achieve the desired results.
Below are some of the best WordPress strategies to implement in 2020.
Intensify on keyword research
Keyword research gives you a better understanding of your target audience and the kind of information they are looking for online. People often use keywords to find what is relevant for them, and you can target the right audience if you use them correctly.
You can use some basic keyword research tools to identify the right ones to use for your content. Without the right keywords, nobody may be able to find your content, however useful it may be.
Before you publish anything using WordPress, be sure to find out the search volume, competition, and difficulty of your set of keywords. Choosing these at random may not give you the kind of traffic you need for a successful online presence.
Invest in reliable hosting
To successfully run your WordPress website, you need a specific domain name and hosting service. You probably have these by now. If not, consider choosing a domain name that reflects the kind of brand you wish to represent.
A domain name helps identify the IP address of your website. It helps people to access your website without having to memorize its entire IP address. Choose a name that is short and easy to remember.
To go together with the domain, find a reliable hosting service provider to ensure your website is available most of the time. If your website is down, it will not appear in search results, and this can be detrimental to your business.
Consider Search Engine Optimization
Search engine optimization boosts the visibility of your WordPress site on search engines. Combining SEO best practices with SEO-based plugins is a great steer in the right direction.
Alongside search engine optimization, also consider utilizing the new social media optimization as well. Build an active presence on social media where most internet users spend their time. By sharing links to these sites, you can easily establish a brand that people trust.
When it comes to search engine optimization, content is the king. Focus on the latest tactics, such as infographics and long-form content in your posts, which are now a necessity for most brands.
Use SEO-friendly themes
If your WordPress website is for SEO purposes, you need to optimize this using the right themes. SEO-based themes come with several tools that enable search engines to locate your site faster.
You can always find these themes in various online platforms and marketplaces. Some of these are available as templates that you can activate at the click of a button. Using these themes presents a lot of functionalities and saves you a lot of coding time.
Make sure you understand the functionality of each theme before using it on your website. Read any documentation associated with it, then take action. Have a clear definition of what you want to achieve, and select the best theme from the available options.
Get the links right
Double-check your links every time you publish your content. Broken links will always display error pages, and if this continuously happens on your site, you may end up losing potential customers.
If you are using internal links, make sure that these direct traffic to the right pages. Internal links are essential for connecting similar content on WordPress. Internal links are as relevant as external links, and you must configure them correctly to facilitate easier navigation through your website.
Detecting broken internal links and page URLs may not be easy, especially if you already have a lot of content on your site. Feel free to use specialized software to detect and resolve any link-related problems. It is a good practice to check your content for any errors before publishing it.
Configure the essential settings
Get the essential pages configured before publishing your original content. Customizing these pages early enough ensures that your site appears authentic to the public. Visitors should easily find out more about you and understand what you have to offer just by visiting these pages.
To ensure this, have the privacy policy, contacts, and other basic pages correctly configured, and with the right information all the time.
Also, ensure that permalink settings are up to date and that Google Analytics has the right settings. Google uses the analytics tool to establish the number of visitors to your website. You can also use the tool to track your visitors and assess their demographics.
Conclusion
A solid web presence is mandatory for every individual or business seeking to thrive online. A good website is one reliable way of achieving greater recognition, trust, and new leads. With the right WordPress strategies in place, business growth is a guarantee. Developing a working strategy is not a walk in the park. However, you need to ensure that you do not implement any strategy blindly. Carry out enough research and gather enough information before putting any of them into action.
John Peterson works as a journalist for London magazine “Shop&Buy.” He’s well-known in the academic arena as he works as a part-time thesis and dissertation writer for some of the best writing services in the business. He is a professional mini-tennis player and recently launched his new book, “His Heart.” You can find him on Facebook.