7 Optimum Mobile SEO Tips You Should Not Ignore in 2021
SEO or Search Engine Optimization is a part of digital marketing and deals majorly in enhancing the site ranking in search engine results. With time, mobile SEO has grown predominantly due to the increase in mobile responsive websites. Mobile SEO means a website search engine optimization included with a display on mobile devices like smartphones and tablets. Due to the ever increasing smartphone and tablet demand, marketers are looking to work on mobile SEO planning. This is because, more than half the internet users claim that they browse the internet using their handheld devices and Google too supports websites optimized for mobile devices.
It is quite possible and achievable to make good use of this optimization process in the content and configuration of your mobile responsive website. This creates a far bigger possibility of implementing SEO for eCommerce websites and online retail stores. These are the following recommendations that we have outlined to assist you to understand how to optimize your website for good user experience on all handheld devices. Let us find out how to do it in 7 easy steps.
Mobile Friendly Website
Before you can predict the future of mobile SEO, you definitely need to look at your current standing. Google provides free tools to understand the mobile usability of your website. You can make good use of these tools to test various mobile elements like:
- Use of plugin
- Content sizing
- Viewport width
- Font size
- Placement of page elements
The outcome of this report can be utilised to plan the next step. You may need to redesign parts of your website for small screen usage. Similarly, you may definitely need to optimize your content and appropriate plugins.
Responsive Design is a Must
One of the best SEO tricks is to start with a responsive design. The design always works according to the user’s platform, screen size and orientation. In the same manner, your website is more accepting of new users. The major hurdle with mobile websites is that there are multiple screen sizes to be taken care of as new smartphones and tablets are released every year. So, it will be a bit difficult to keep up with the number of screen sizes. Responsive design is a universal approach and offers the best experience for mobile users.
Active Social Media Participation
Due to the growing popularity of social media on smartphones, more than 80% of the time is spent on social media accessed through mobile devices. If you are looking to build brand awareness, you will definitely need to participate in social media. This mobile first approach allows you to engage with prospective customers by actually targeting your current customers. You can use Facebook to share your brand’s information and coming updates and use Twitter to host a hashtag contest for increased engagement. The most valuable thing is to participate and stay involved. By doing so, you can stay relevant as a brand in your target audience’s minds.
Reduce Page Load Time
Mobile users these days expect the page to load within 2 seconds as after 3 seconds, more than 50% users leave the page and look elsewhere. Slow pages can lead to loss of leads or conversions which can prove costly in the long run. You can take some effective measures to avoid this, like :
- Minimize HTTP requests
- File compression
- Delete unused scripts
- Image optimization
Include Local Search
Local SEO is a key component of mobile optimization and should never be ignored. Mobile users are always looking for products and services in their locality. This is the main reason why your website needs to be optimized for local search. One of the easiest ways to do that is by including the state and city in the content. You also need to work on off-page content along with on-page content. To enhance brand awareness, you must create a Google My Business page. This is a free service offered by Google which enables users to find your business, check product images and read customer reviews for your business.
Mobile Keyword Optimization
If you are actively working on content like your company blog, you would definitely understand the importance of keyword optimization. Though, mobile keyword optimization is a different ball game altogether. Test based search has now been replaced by voice search and most users are increasingly adapting to it. Now, around 40% of mobile users make use of voice search as it is quite convenient to ask Alexa or Siri to find your nearest restaurant.
Mobile optimization enables you to focus on keywords that are well suited for voice search. As users are looking to adopt voice search, website content needs to be improved accordingly. To make your website suitable for voice search, you can :
- Optimize using conversational search queries
- Answer content questions
- Use structured data mark-up
- Create a FAQ page on the website
Use Accelerated Mobile Pages
Google’s Accelerated Mobile Pages is a novel initiative aimed to provide faster mobile responsive pages. These pages are quite similar to HTML web pages. The main difference between both is that the loading time is too fast. By using faster pages, you can greatly enhance the user’s browsing experience. Webpages designed using AMP have a simple client-side script.
Final Word
If you are looking to enhance your website’s performance, online store or even the blog dedicated to affiliate marketing, investing in strategies to gain more organic traffic using SEO strategies. With this approach, you will get solid but slower results compared to paid traffic techniques. But, this should happen gradually and it is important to remain true to your work and avoid general mistakes. If you are looking for help to avoid common SEO mistakes, then you can get in touch with us or comment below with your query and we will get back to you.
Dhruvil is a Writer & Marketeer for Nimblechapps, joining December 2014, based out of Sydney, Australia. He has worked briefly as a Branding and Digital Marketing Manager before moving to Australia. At Nimblechapps, he worked on Social Media Marketing, Branding, Email Marketing and Blogging. Dhruvil studies Business at University of Western Sydney, and also handles Operations for the company in Australia.